Eugene Farrell, Mental Health Consultancy Lead, AXA Health
With 30 years’ experience in the UK healthcare arena, Eugene Farrell provides thought leadership for AXA Health.
Following a 32% growth in 2019-2020 there’s now more than 350,000 health apps in the market with Deloitte estimating more than 20% growth next year too. With 1 in 5 health apps supporting Mental Health – the market is left with a huge choice1.
How are people using apps for mental health?
Research shows that those with an existing mental health condition are more likely to have an app2. Data from ORCHA, an organisation that reviews health apps, says that post-Covid, the use of apps to support depression has risen by 86% and apps that help with self-harm prevention has risen by 76%. AXA Health’s own Mind Health Index showed 34% of workers and 36% of people managers recovered via self-care.
A wellbeing app is not a quick fix for organisations concerned about their employee’s wellbeing. It needs to form part of wider wellbeing strategy with clear objectives, outcomes and measurement.