Target markets

Target markets for private healthcare cover

The industry regulator, The Financial Conduct Authority (FCA), requires all insurers to provide details of the target market of our plans to intermediaries. This is alongside any other related product information to help ensure good outcomes for our customers. Due to this requirement we have laid out below the different plans we offer and the type of customer we had in mind, as well as some of the key coverage benefits. For more information on the key features and exclusions applicable to each plan please see the appropriate Insurance Product Information Document (IPID) and the plan handbook. This information will assist you in establishing the health insurance demands and needs of our customers. It will also help our customers to make informed decisions about the suitability of individual and SME plans, and whether they meet these health insurance demands and needs.