7.5% discount for your new to market SME clients in January

31 October 2023

Despite difficult economic circumstances facing the SME business population, AXA Health has continued to see our SME client population grow, with the total number of policies sold and total lives covered growing by c.10%.

This is coupled with an increased demand from employees, 32% of whom now rank health cover above other well-known benefits, such as increased pension contributions and high street discounts according to research conducted by employee benefits technology provider Zest published in 2023.1​

In addition, nearly 50% of the SME business written by our regional brokers in 2022 was new to market, which shows that health cover is increasingly becoming a priority for businesses, regardless of whether they previously had health cover or not.

Introducing our January discount offer

There is a growing number of SMEs in the market who are looking for private medical insurance for their employees and cost is a significant factor in their decision-making process.

Considering this, we are happy to announce a 7.5% discount on all initial quotes for our Business Health or Business Protect products to new to market SME clients with a contract start date in January 2024.

This discount will only apply to new to market SME clients who are looking to cover between 1 to 64 employees enrolling on either a two-year moratorium or full medical underwriting terms.

This offer ends on 31 January 2024.

To quote, please email smenewbusiness@axahealth.co.uk or speak to your account manager.

Please note, the offer is available to eligible new-to-market SMEs only and can be withdrawn at any time. This offer cannot be used with any other AXA Health offer, with the exception of the 5% discount offer for paying annually.

Helpful materials

Business Health brochure

Business Protect brochure

SME product comparison


1 zestbenefits.com/blog/zest-research-pmi-has-become-the-most-in-demand-company-benefit