50,000 years younger together

Some of the nation’s most forward-thinking businesses are joining our ambition to inspire and support healthier lifestyle choices.

Together, the ambition is to improve Britain’s corporate Health Age by a massive 50,000 years by 2020.

Each business is pledging their own target that will engage employees, reduce health risks and improve productivity.

Find out more by watching this short video

until the target date: December 2020

It’s time to make a difference

With the nation facing an epidemic of health risks, there’s no time to lose.

Sickness absence alone costs the UK economy around £15 billion per year. 1 And the number of working days lost to sickness absence in the UK consistently exceeds 130 million.

The big five:


Mental health

in working days lost to stress since 2009.1

3 in 5


adults overweight or obese in England.2

1 in 3

Ageing workforce

workers will be over 50 by 2020.3

over 1/3

High blood pressure

of men aged 45-54 suffer from high blood pressure.4


Musculoskeletal conditions

of sickness absence days down to back pain.5

Health risks are proven to affect:

Cognitive ability

Which reduces performance

Which reduces productivity

1Department of Health, 2014 2Health and Social Care Information Centre, 2014 3Office for National Statistics, 2014 4The Health and Social Care Information Centre, 2013 5The Work Foundation Report 2012

Show you mean healthy business

Joining shouts your commitment to health and wellbeing. We’ll help you choose an ambitious, but achievable, target.

The buzz we help you build will mean more employees making positive health changes for a healthier, more motivated, and more productive workforce.

At the heart of the ambition

Sitting at the heart of 50,000 years younger is the AXA Health Age Calculator.

Based on sophisticated, scientific analysis of the key health and lifestyle factors, the Calculator is a simple and engaging way for people to picture their own health.

It also enables you to understand the bigger health picture across your business, so you can target your investment. And working alongside our Proactive Health programme, it’s proven to reduce health risks.

Inspire your people

Once you've joined the ambition use our resources to inspire your workforce.


Personalise your promotions

Use YourHQ to create materials bespoke to your business.


Be forward thinking

Plan ahead with our health and wellbeing calendar to build health awareness and motivation.


DMA award 2018.jpg

50,000 years younger together:

Proud winners of the 2018 DMA Health and Wellness award