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ASMR (Autonomous sensory meridian response) is an incredibly popular YouTube phenomenon and a convenient, and for some, very effective form of self-care. ASMR YouTubers (ASMRtists) use specialist equipment to create videos of closely mic’d sounds that stimulate a warm, tingly sensation in some people. Videos include the sounds of whispering, crinkling, tapping or scratching, people painstakingly folding towels or taking things out of boxes.
Although it may initially seem odd, ASMR is incredibly popular, with videos frequently getting millions of views and ASMRtists accruing massive subscriber numbers.
The 'tingles', sometimes described as 'brain tingles' or 'brain orgasms' usually start at the crown of the head and spread down through the head, back and limbs, typically generating feelings of intense calm and relaxation, which can induce sleep and help maintain general health and wellbeing.
What are the health benefits of ASMR?
The deeply relaxing effect that ASMR can have on those who experience the phenomenon, makes it a useful life tool for the relief of stress, low mood, chronic pain and insomnia. A 2018 study into the physiological effects of ASMR shows that watching the videos not only produces feelings of relaxation but also accompanying changes in the body, such as a significant decrease in heart rate. Individuals who experience ASMR also frequently reported higher levels of excitement, calmness and social connectedness, as well as lower levels of stress and sadness. Researchers concluded that ASMR triggered by the videos really does have a measurable effect on the body, with the hope that ASMR can be used as an aid to health.
Are there any downsides to ASMR?
We're not aware of any downsides but it's worth noting that not everyone can experience ASMR: the ability to respond to such triggering stimuli differs from one person to the next and some individuals find the videos unhelpful and non-stimulating.